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Archived from groups: alt.games.resident-evil,alt.games.video.nintendo.gamecube,rec.games.video.nintendo,uk.games.video.gamecube (More info?)
http://cube.ign.com/articles/574/574315p1.html
Capcom prepares massive campaign to promote the latest in the series.
By Juan Castro
December 17, 2004 - Capcom has just announced a national marketing campaign
to publicize the coming of Resident Evil 4. The effort will flood the
airwaves, print and even the world famous New York Times Square with a
series of advertisements. Those in Time Square will air on the NASDAQ
building's jumbo monitor. The 30-second promotional spots will feature
in-game footage and run approximately 50 times a day between December 22 and
January 2.
Capcom hopes to reach 20 million consumers during the scheduled run of the
ads during Christmas and New Year's. Furthermore, Capcom has planned a
far-reaching television campaign; one which the company states will garner
some 170-million consumer impressions. These spots will range from 15 to 30
seconds each and focus on gamers aging from 18 to 34 years of age. The ads
will air on U.S. and Canadian networks such as SpikeTV, Comedy Central, ESPN
and MTV, among others.
"A revolutionary title of this caliber deserves an equally significant
marketing campaign," said Todd Thorson, director of marketing, Capcom USA.
"With Capcom's debut in Times Square and the myriad other plans we have
lined up, Resident Evil 4 will receive the most dynamic marketing campaign
we have ever created."
The extensive marketing campaign will also encompass the official Resident
Evil 4 website, located over right over here. Along with downloadable
screens, video and information on the game, visitors will find a set of
online tools to make their very own fan sites. Best of all, Capcom is
running a contest where those responsible for the best site can win limited
edition U2 Apple Ipods.
Stay tuned for the latest.
http://cube.ign.com/articles/574/574315p1.html
Capcom prepares massive campaign to promote the latest in the series.
By Juan Castro
December 17, 2004 - Capcom has just announced a national marketing campaign
to publicize the coming of Resident Evil 4. The effort will flood the
airwaves, print and even the world famous New York Times Square with a
series of advertisements. Those in Time Square will air on the NASDAQ
building's jumbo monitor. The 30-second promotional spots will feature
in-game footage and run approximately 50 times a day between December 22 and
January 2.
Capcom hopes to reach 20 million consumers during the scheduled run of the
ads during Christmas and New Year's. Furthermore, Capcom has planned a
far-reaching television campaign; one which the company states will garner
some 170-million consumer impressions. These spots will range from 15 to 30
seconds each and focus on gamers aging from 18 to 34 years of age. The ads
will air on U.S. and Canadian networks such as SpikeTV, Comedy Central, ESPN
and MTV, among others.
"A revolutionary title of this caliber deserves an equally significant
marketing campaign," said Todd Thorson, director of marketing, Capcom USA.
"With Capcom's debut in Times Square and the myriad other plans we have
lined up, Resident Evil 4 will receive the most dynamic marketing campaign
we have ever created."
The extensive marketing campaign will also encompass the official Resident
Evil 4 website, located over right over here. Along with downloadable
screens, video and information on the game, visitors will find a set of
online tools to make their very own fan sites. Best of all, Capcom is
running a contest where those responsible for the best site can win limited
edition U2 Apple Ipods.
Stay tuned for the latest.