Let's see, a bump of any character to level 80? Sounds like a power leveling service. Epic level flying, free server and faction transfer, 7000 gold in freebies? This just isn't good.
And what a people suppose to come back to Blizzard? You have no new content coming out for this expansion, you already said Dragon Soul would be the last. Doesn't the game have enough level 80+ characters running around that can not play their class because the leveling is so easy and fast now?
As a former player this would not entice me back. It sounds like an indirect way of selling in game items, something they said they would never do.
Blizz, you want people to come back? Then put the Warcraft back into World of Warcraft. For two straight expansions you have delivered less than half the content you talked about in the betas. Cataclysm was even much worse than Wrath. Three content updates, one of which was just rehashed 5 persons that were old raids just to bring back mounts into the game.
Where was Kul Tiras? Where was Danath returning from Outland to confront Sylvanas over what she did to his nephew? Where was the conflict between the Argent Crusade and The Forsaken about the Forsaken replaguing areas that the Crusade has been cleansing? Where was the resolution to what happened in Andorhol? All these things, and a lot more, you said would be in this expansion and none of them showed up.
Ever since you started trying to cater to the Farmville/Angry Bird casuals, which by the way is about the time Vivendi made Bobby Kotick CEO of Activision Blizzard, WoW has stagnated. BC ended with 11.5 million subs. The only bump seen since BC ended was in China after the august 2010 release of Wrath there, and they had been on BC for nearly 4 years and they rejected Wrath pretty quickly. Not to mention that's not the place you expect to find the "casuals" that seems to be the desired market even over the Warcraft fan.
And not only has WoW stagnated, but the comics and magazine have been cancelled. The novels' sales have been bad. I think it's obvious that the Warcraft fan is leaving.
You want players back? Get the story back in. Stop with the little gimmicks that might give a few days worth of use but won't solve the problem long term.