How odd as I've always considered Cougar to be more of a budget oriented company mostly situated in the case and fan sector. I wouldn't have guessed that they possess this sort of design philosophy that so many companies strive for when it comes to making peripherals.
Although recently EVGA has been branching out to other markets as well and they seem to have had great success with their torq mouse. I don't mind companies branching out and being competitive with others as I have noticed a lot more budget gaming mice and keyboards out on the market. Back in the day the only budget gaming mouse one could really consider was the intellimouse and the only popular 'budget' gaming keyboard being the sidewinder X4 (clocking in at $40 which is a mid range price).
All of this is very surprising as its rare to see so many companies branch out to new territories and have hits on their hands.