I really like that Tom's is doing this, but why oh why the random selection? Since the sheer amount of coolers obviously makes segmenting the articles appropriate, lumping similarly ranged products together would make the articles much stronger and relevant individually. I.E. Part One - Entry Level/Stock Replacement, Part Two - Midrange Air, Part Three - High End Air, Part Four - Water, Part Five - Passive, etc. and so on.
I could not use this article to make a buying decision until the entire round-up is completed. We need to see similarly priced units compared directly, not a random pool.