[quotemsg=12854116,0,312980]So, you're telling me they buy the cards with the air coolers pre-installed and then replace them with the waterblock? That's about the most asinine idea ever. They could easily buy the cards from an OEM supplier, like Sapphire, without the cooler and just add the water block. The air coolers are more expensive than $20, that's for sure. The copper alone is probably worth $15, just for recycle value. (I got $15 each from a copper recycler for a couple server CPU coolers I pulled from a dead server someone asked me to recycle a couple weeks ago, and those were less copper than I've seen on most GPU coolers these days. The CPU coolers were just a 1/4" plate barely bigger than the CPU socket with 1" tall thin fins soldered onto it.) A GPU cooler for an R9 290 is probably about $40-50 to the card maker, maybe $10 less than that water block. They'd save a bunch getting the card from an OEM supplier without the air cooler and installing the waterblock. If they're actually doing as you say, they're wasting tons of money, and the management should probably be fired for incompetence. [/quotemsg]Until recently the only way to buy cards was complete from AMD. And the cooler it came with was incredibly cheap.
AMD recently released these to distribution by manufacturing partners, so maybe they can now get them bare. But they couldn't when these were launched, and this is a launch card. Since I don't know the full details of AMD's recent move, I cannot comment further.