Consider a AIR cooled version somewhere in between the OC retail card and the water cooled card. OR just look at toms scores and compare to this article as they already mounted a $75 ACX to it previously.Buy NV and just avoid this hawaii crap. This clearly should have been a 20nm chip as hardocp says. Why do you have to fix a bad product? Just buy NV and get great drivers (no phase3 at least), Gsync to make your card live longer (playable in many games much longer), physx (not in much but looks great when it is included, Borderlands2 etc), low noise, low heat OC great out of the box. Even Mantle is useless in 2 weeks as GDC kicks off showing OpenGL already having the same, and DX coming with it in v12. We are having to fix this card because it was not designed properly.I'm scratching my head as to why anyone wouldn't just buy NV and avoid all the problems. Isn't that easier? Faster? Cooler? blah blah...All better on NV side and this thing won't be $600 ROFLMAO. They will look at other cards being sold and price accordingly above them (well duh, no company does you favors for free and expects to make profits, see AMD's entire company life...never made a dime overall).