@Billgatez It's not one second faster, I'm guessing you already know that. They did tests and the bootup and shutdown times are significantly faster than Windows 7.
They also did the normal slew of benchmarks, which show Windows 8.1 isn't much faster, maybe 6% or so. This includes games, of course. But, I read the review on this, and was pretty surprised by such a low number (6%), until I read the final verdict. When you use Windows 8, it just does everything faster. Everything seems snappier. 6% seems low to me, but it all depends on what you're measuring.
After being surprised by the low number, the reviewer than said that it made a big difference, because it didn't have all the choppiness of Windows 7, but I guess that part didn't show up.
I'm not going to lie, I was prepared to hate Windows 8.1. I bought it because I could get the retail version for $110 instead of $300 for Windows 7, that's it. After I installed it, I was pretty surprised at the speed. You'd have to use it to see what I mean. After I customized it and learned all the new features, I prefer it to Windows 7.
I use Windows 7 at work still, and I can't say I hate it by any stretch, while I do hate some things about Windows 8, but it feels really old in a way that Windows XP never felt to me when Windows 7 came out. Windows 8 is a better OS, no question there, and the answer isn't to keep using a miserable OS like 7, which truly sucks, just not as bad as Vista. It's just too slow, and too demanding of resources. Windows 8 fixed that part, at least somewhat, and added nice features. The answer isn't going back to the obsolete and inefficient Windows 7, it's to use the superior OS in Windows 8, and make the interface actually usable on the desktop.
I could understand people like Windows XP (I preferred Windows 2000), because it did what you needed, didn't require a lot of resources, and did things fast. Windows 7 is a bloated, flatulent pig. We only accepted it because Vista was such a nightmare, it seemed good, and because Windows 8 has an absurd interface for the desktop. But, it's only good by comparison with two failures, not on its own merit.
That's why XP still commands over 30% of the market, despite being replaced over seven years old. People don't want the Windows 7 bloat, so they have to cling to a very old OS, because the new one still sucks.
They fixed one problem, and then created another with the stupid interface. When they move to an appropriate interface, and with the Windows 7 gas problem less of an issue in Windows 8, they'll have a winner.
They haven't since Windows 2000 in my opinion, or Windows XP in the opinion of many others. That's why they still hold on. If Windows 7 were truly a good OS, Windows XP would be virtually forgotten. As it is, it will only disappear due to lack of hardware support (which is the only reason I didn't use it).