DeepCool isn't unknown -- its been in the heatsink/fan business for many years. The fact that DeepCool has expanded into a new product market is news. As such, so are the specs of these new products. I don't understand the negativity... DeepCool has done exactly what many other well-known and established niche-market companies (Corsair, OCZ, NZXT, Fractal Design, XION, Lepa, In Win, etc.) have done previously -- partnered with a PSU OEM and had that partner company manufacture some PSUs under said company's brand. Now THAT'S simple!