Sounds like some of those 3rd party OEM boxes I've seen before where they just take an OEM Sapphire and put their own box on it.
(edit: yep, checked, not a large distributor, a primarily Asian distributor)
The main AIB partner with colour in their name is. Powercolor (US/Nam and Intl name) & Colorpower/Colourpower (alt Intl name) and they are the same company owned by TUL.