In terms of pricing I would expect amd's prices to match their performance levels. That's more or less how it's been and how just about any typical business model is run. You don't want to over charge customers and turn them away. At the same time you're selling product to make money and with amd's pile of debt they need all the money they can get. If it were your product why would you sell it for less than the market would bear? No one would. Amd's prices have been low out of necessity rather than generosity. If zen can start competing with say haswell, I would be reasonable and expect haswell prices.
Amd is playing catch up in many ways and isn't even bringing much in the way of innovation to the table. In the past they could claim things like fastest clocks yet or highest core count yet or something. Intel will have 10core cpu's on their enthusiast boards. They've already been bringing ddr4 to the enthusiast class for some time now and already brought it to mainstream boards. A few months ago earlier in 2016 amd finally brought usb3.1 and m.2 to their boards, just as they were about to get replaced by zen/am4. Granted things like smt is new compared to what fx has had but not new at all. Intel has been beating them to the punch on many fronts.
I'm hoping amd pulls through this time around in terms of performance, bulldozer was a massive letdown. Honestly even though I find it interesting how the tech works, I really don't care about the magic behind the curtain as much as I do the actual results. Whether they use 2 levels of cache, 3, 4, hybrid hbm, so long as it gets the job done. All the marketing hype means squat, how many fps? How much time is it going to take to encode a given video compared to the competition? That's the sort of data we can only get once it shows up on store shelves.
The same applies to intel as well. Both companies have a history of getting hopes up with all the hype. Internal early release 'demos' mean little as well since there hardly seems to be much info given as to exactly how they managed to achieve the results. Program an in house test or demo to show how fast a cpu is but then come to find out in real programs that we're actually using the difference is much less spectacular.
I had a couple of new Haswell systems set up so decided to run the same benchmark code on those too. I was stunned by the performance of the Haswell processors! I tested a few other systems and found that Haswell gives about a 70% speedup over Ivy Bridge at the same core clock speed. I was surprised by that because what I was hearing about Haswell was that it was generally only about 10% (or less) faster than Ivy Bridge. It looks like the new AVX2 instructions on Haswell are really effective.