As the great duke would say...Make a mess like the best, die like the rest...
Hot bar with macros to activate abilities used constantly instead of past mechanics: check
Quests where you right wrongs, straight up greed ancient item hunting, long dungeons: check
Re-skinned EQ with WOW plugins/updates - remains to be seen, but (most likely: check)
Destined to flare to 1m subscribers then slowly parachute down to 200k in 6 months to a year, all the while eventually turning into FTP model because the corporate big wigs have to salvage some sort of money out of the game?: also remains to be seen, but more than likely. I will stand behind the next MMO that boldly challenges all concepts related to WOW and EQ and isn't some small indie project. I want a AAA MMO, and I want it to not be a cookie cutter. Come on corporates...get with the program. Or go die you old bags so the young guys can make the companies do what the younger crowds really want.
tl:dr don't get your hopes up, you'll think you can play it like oblivion or skyrim but in co-op mode, but really you'll be playing an EQ/WOW formula and the gameplay/mechanics won't feel like a TES game, thus destroying whatever lore + immersion combo the single player TES games have always given us. They will never capture the single player experience in an MMO if they are already announcing the mindset of 'it will feature all the genre standards and progression mechanics'. That really translates to: cookie-cutter, we aren't going to try to do our own thing even though every company before us has done the same and failed to be the next blockbuster MMO'