As the the alleged 970 RAM controversy, two things...
You'd have to wonder, the card is more than a year old and there are people like cris who still can't get over this.
Back to the article, I've always thought that the only way you can justify a price premium on hybrid coolers is when you stick them to the flagship cards. You know, the cards where nothing else is better, and only by OC'ing can you get more power.
Putting this on a 970 and raising its price near 980 levels is just plain pointless