"By now everyone should understand the company's business model"
Well, it's been years everyone with half a brain could have understood:
- burning electricity/cooling + buying shittons of systems to run a free service doesn't constiture a valid business model (at least not one which is not goinf into the wall)
- as a consequence, something has to be put in the revenue column, and apart from users private data + advertising, there's really nothing else in sight
Then, every time some smart ars is discovering something fishy/scandalous (Cambridge-Analytica, this, the next thing with medical record or bank account access, etc ...), the folks are happily moving in damage control mode, et voila.
You have your business model !
I really need to be more cynical in order to just do that and become a billionaire !