YO_KID37 :
Since you like to talk about revisionism. Just take the American Auto Industry as an example. the all mighty Oil Thursty, SMOG bellowing, MEGA Horse power producing age didn't give them the edge over the fuel economic, cheap and Extremely long lasting Japanese cars. Now youare amongst the pre-collapse of "native" North American Auto. For example.. Ford and Chrysler, GMC would also be there if it weren't for their market diversity(Military, Electronics etc..) Toyota and Honda are world leaders in almost everything in less than 40 years of their emergence in North America while the "Native" Ford and others have been here, producing and selling automobiles long before the Japanese even knew what a car was.
I don't see any relevance w/ Intel and AMD here. The reason why Toyota and Honda succeeded, was because they made their names equal to reliability, efficiency, and inexpensiveness. Less people will want to drive an Avg 15mpg truck, costing 30k, when the fuel price is 3.99 per gallon, no?
AMD
is trying to make a name on the market, but with what? performance? no. efficiency? no. performance per watt? no. performance per watt per dollar? maybe (whatever the heck that means) As a result, they're focusing on value. "let's beat Intel at pricing, since we can't compete with them on the performance end". That's exactly what they're doing, at the heavy cost of their margin, their cash flow, and ultimately, their potential to return.
All AMD has realized that they must cater to the "masses" where they can get their chips out. Graphic or Processor they are making volumes for people who know will but them. Now tell me, how many people have a Extreme Edition Intel or AMD ? And how many people have GTX, XTX, Quad-SLI or even a Crossfire set-up?
AMD is seeing progress in this Strategy, they have kept the market shares we previously though was lost for good. Although not turning as much a profit, they have managed to get their name out there, Even thoguh only 1/4 people who bought the AMD actually know what a CPU even is amd 1/4 of that 1/4 know the difference between an Intel and AMD processor. they've got their name out to those 1/16 people who bought them.
As I said before, in order to let those 1/16 (hypothetically) people know how good AMD is, AMD is losing everything. Because of this "maintain the marketshare" strategy, now they have 5.8billion debt, and a little over 1billion cash on hand, while losing 600 million per quarter.
With no strong product to pick up the reds, how can AMD compete?