[citation][nom]chess[/nom]i'm excited to see the new Nvidia cards but more excited to see how ATI will respond (crossing fingers for price cut!)[/citation]
Me too, but I don't think it will happen soon. Just a guess but here is my prediction:
Nvidia will claim their product is superior and price their cards slightly higher than their ATI counterparts. Supply pressure will then raise the price of the cards higher than the original MSRP (similar to what happened with radeon 5850's and 5870's) ATI will be more than happy to keep the price status quo and try to out-market Nvidia using features like eye-finity, lower power consumption, and cooler temperatures as selling points in favor of their product.
Also, since ATI has placed a variety of cards at every price point, lowering the cost of one card will require them to lower the price of every card at each price point. But they won't want to do this right away, since Nvidia will not have all there price point cards out at once, but will likely roll them out over a period of months like ATI did.