[citation][nom]bochica[/nom]When you can decide between ATI/Nvidia with price and performance, power consumption and heat are the next two factors even a gamer would look at. The thing with the fermi chips is that they should not be running this hot, nor should they need the amount of power that is required with the current 4xx cards. The only thing different between the 5xxx and 4xx is that the Geforce's are GPGPUs, everything else is the same.Just because you have enough money to buy the card, it does not mean you have the money in the long run to cover the costs of power/cooling. Some people "splurge" on their video card. Heat/power was the deciding factor for me when it was 4xxx vs 2xx. The Geforce's ran cooler, had lower power consumption, and performed on par or better to a comparable Radeon. Guaranteed, if a die shrink comes out that helps the 4xx's power/heat, sales will go up in a heartbeat. I have been on Nvidia's side since the 5 series, and I used 3dFx cards before then. Nvidia usually does well, but the 4xx series is just a hiccup that will pass.[/citation]
No, the thing is that no one really cared until AMD found a metric they could actually win with. Now all the sudden the fairweather AMD fans wave this one flag like it's the cure. The GTX series is faster. The end. If you want to go fast, you have to be able to readjust.
It's like bitching that a Ferrari sucks up more gas than your Corolla. OF COURSE IT DOES! High performance = needs more fuel = emits more waste. That's just how the world works. The Fermi GPU is the fastest on the planet.
And if you're dropping $700+ on a pair of GPUs and you can't pay the electric bill, you deserve to sit in the dark and think about your stupidity.