They should have demonstrated the Siri like function, mentioned the quad-core hardware, Mention the speed gain with Jelly Bean, and show the low price at the end. The average consumer will think this is the average Android tablet clone and nothing special about it. You need to show it is better than the Kindle Fire with the same price but with freebies and $25 store credit.
If Google Goggles actually worked well, and it maybe had Nokia's 41MP camera sensor, I could see how a smartphone could make camping more educational. Especially if it was on Verizon with it's decent coverage, especially out in the sticks.
That being said, the WiFi range of the Nexus 7 does seem quite impressive in my own testing. Better than my android smartphones and Blackberry Playbook. I could see the tablet being operational that far outside of the home with a decent wifi router/access point.