Well, after reading this article I can honestly say that Nvidia is taking a huge gamble for their next generation...
There is the possibility that even with it's unconventional design/architecture that it may still run games very well, but unless they can keep costs in line it will need to be ridiculously fast to justify higher pricing over ATI's cards.
However, I wonder if Nvidia might be willing to take a beating for the next year for a more long term goal? With LRB due sometime between now, soon, and later, we're going to see a third player in the graphics market with money to shoot around that Nvidia can't even hope to compete with. We've seen for years that "TWIMTBP" has been a thorn in ATI's side with games being optimized for Nvidia cards and often having better compatibility upon release.
Maybe, and this is PURE speculation, but MAYBE, Nvidia knows that it can't compete with intel the same way it has with ATI. If LRB and G300/GT300/F100/etc have more similarities than differences, isn't it possible that "TWIMTBP" jumps to a whole new level? If Nvidia and Intel have similar architecture (CPGPU) and with a massive amount of capital supporting them, not to mention Intel CPU's, that game developers might end up coding to the strengths of Intel/Nvidia?
Obviously I'm just trying to be objective, I have no loyalties to any company, it was just a thought that came to me...