GTX 960 vs R9 285 for 1080p gaming

[branyap]

Hi, I am planning on playing games on 1080p. Was wondering which will be more worth it? I'm am trying to keep my GPU budget within this range, but would it be worth it to grab an R9 280X or a GTX 970 even? Any replies would be appreciated. Thanks in advance!

 

[Sakkura]

Actually,the 280/285/280X cards aren't cheaper everywhere...I was debating the purchase between a 960 and 280/280X,the prices in my country are as follow:
GTX 960 2GB GDDR5 MSI OC-230$
Sapphire Radeon R9 280 DUAL-X BOOST 3GB DDR5 -230$
Sapphire Radeon R9 280X Vapor-X Tri-X OC, 3GB GDDR5-275$
Gigabyte Radeon R9 285 OC, 2GB GDDR5-250$
Just throwing it out there...

It's been 2 months, so pricing is different anyway. And I was going for the typical pricing situation in major markets - there are always variations from country to country, so you always have to check local pricing.

In the UK right now, the GTX 960 seems to be slightly cheaper than the 280 and 285. In the US, the 280 remains cheaper, and this time without rebates (XFX R9 280 for $170, or $150 after a rebate, while 960s are above $180 even after rebates).