Henri Richard explains why AMD failed to gain more marketshare

[verndewd]

that doesnt make you a chip insider jenny. in fact you arent INVOLVED in the channel , youre just a pc user like so many others.

Its highly debateable ( cant emphasize that enough) wether or not 3rd party leisure software makes you involved in chips at all. and the simple fact that Intel was obscured to you for whatever reason doesnt back up your position at all.

ignorance isnt bliss, being kept from the facts of intels dominance was pretty much do to you not looking more than you knowing what you were experiencing all of those years of writing early games. or whatever it is that you were doing..

on the last note you failed to follow through and prove involvement in chip channels.

If anything jen, your lack of Intel awareness kind of points in the direction of self induced ignorance and LACK of involvement more than a global view on chip technologies.

so after the age of 14, what then? nda benchmarking of tech? maybe writing execution codes for cpu? no, none of that otherwise youd have been explicit on that claim of cpu code preference in gaming, and you failed to elaborate on that ,,,quite miserably i might add. I have less pc user time and I knew what you were referring to more than you did.

 

[Guest]

Imagine a small town of 5k people going through mid 80's tech ignorance to the current stage we are at. You know how many people can run that whole town all the way through?

One. And in all that time, one person suggested to me that they wanted an 'intel' as opposed to a 'pc', or a 'laptop'. The idea that intel is a household name simply doesn't ring true, certainly not in the EU and i'd say outside of tech minded people, or smart people, most wouldn't care about whether or not they had an intel inside.

Real people don't go asking for an intel. They might go and buy an ipod, or a nintendo. They don't go and buy 'an intel' and they never will.

 

[verndewd]

Imagine a small town of 5k people going through mid 80's tech ignorance to the current stage we are at. You know how many people can run that whole town all the way through?

One. And in all that time, one person suggested to me that they wanted an 'intel' as opposed to a 'pc', or a 'laptop'. The idea that intel is a household name simply doesn't ring true, certainly not in the EU and i'd say outside of tech minded people, or smart people, most wouldn't care about whether or not they had an intel inside.

Real people don't go asking for an intel. They might go and buy an ipod, or a nintendo. They don't go and buy 'an intel' and they never will.

I can agree here, but AMD being the budget brand pretty much outlines the lack of Intel in a small irish or scottish town in the 80's. especially at the premiums for pc's they charged back then.

 

[Guest]

I'm not talking about back then, I just mentioned that as an indication of how long I've been involved in the industry in some aspect.

The 'average joe' that intel fanboys love to cite is buying intel because intel is 9/10 notebooks, and 7/10 desktops. It's got nothing to do with brand and everything to do with saturation. People simply do not care, all they want is a good enough machine for web browsing, or are gamers. The actual number of professional pc users is tiny in comparison.

Intel is not a brand name in the same way as Apple or Coke or whatever. They are more like Microsoft, ie something you get when you buy a thing (pc), but definitely not something that is sought out.

 

[Chad Boga]

Intel is not a brand name in the same way as Apple or Coke or whatever. They are more like Microsoft, ie something you get when you buy a thing (pc), but definitely not something that is sought out.

More nonsense.

How many average joe's see Intel's name flash up on the bios when they turn their computer on at work?

How many average joe's know that they don't know much about computers so ask someone more knowledgeable about computers?

What do you think the more knowledgeable person is going to tell them?

You show your astonishing ignorance of Intel's brand premium to think they are unable to legitimately command a higher price with all other things being equal.

 

[notty22]

Your in total denial about what the consumer knows. But that is typical . Ask your average teenager at the mall, and I bet that 90% can tell you that Macs now use Intel and they DID NOT a few years ago.

those badges in the flyers are there , people notice them. Even your most unsavvy pc user.

 

[verndewd]

I'm not talking about back then, I just mentioned that as an indication of how long I've been involved in the industry in some aspect.

The 'average joe' that intel fanboys love to cite is buying intel because intel is 9/10 notebooks, and 7/10 desktops. It's got nothing to do with brand and everything to do with saturation. People simply do not care, all they want is a good enough machine for web browsing, or are gamers. The actual number of professional pc users is tiny in comparison.

Intel is not a brand name in the same way as Apple or Coke or whatever. They are more like Microsoft, ie something you get when you buy a thing (pc), but definitely not something that is sought out.

but your self proclaimed involvement is myopic at best and limited to early game writing, while you may have experience you lacked a world view on chip tech for quite a while.

A mayan shaman says that in order to have truth you cant believe yourself , the person talking to you or anyone, what is defined and absolute objectivity in western phraseology.

basically what we have established is that your formative tech view was limited at best, was it esxcuseable? after a point no because the information was readilly available with internet access and being an avid tech fan means an obligation to observe silicon tech, not focus on one company , maybe 2.

The common flaw in your dialogue is that unlike wise warmongers you dont respect your enemy(or so it seems) I would suggest reading the art of war and taking some of its passages to heart.
You may want to not be so inclined to believe yourself in terms of silicon tech in order to create a grace window in conversation that will give you the freedom to avoid attack in lieu of generalizing a point rather than getting so personally involved on behalf of a company that doesnt evven know youre alive and probably could nt care less

 

[pausert20]

I'm not talking about back then, I just mentioned that as an indication of how long I've been involved in the industry in some aspect.

The 'average joe' that intel fanboys love to cite is buying intel because intel is 9/10 notebooks, and 7/10 desktops. It's got nothing to do with brand and everything to do with saturation. People simply do not care, all they want is a good enough machine for web browsing, or are gamers. The actual number of professional pc users is tiny in comparison.

Intel is not a brand name in the same way as Apple or Coke or whatever. They are more like Microsoft, ie something you get when you buy a thing (pc), but definitely not something that is sought out.

Jenny, here is one list that shows where Intel falls in Brand recognition.

http://www.interbrand.com/best_global_brands.aspx

 

[Chad Boga]

Jenny, here is one list that shows where Intel falls in Brand recognition.

http://www.interbrand.com/best_global_brands.aspx

Jenny Logic > Interbrand :lol:

 

[pausert20]

😀 Yes. I could not agree more. 😀

 

[Guest]

Jenny, here is one list that shows where Intel falls in Brand recognition.

http://www.interbrand.com/best_global_brands.aspx

I think you'll find that's brand saturation.

That list is a joke btw. Intel a better known brand that Apple? Who are they trying to kid? Puhleease. Intel must be fiddling these benchmarks as well. 😀

 

[pausert20]

Well, Jenny. Here is the link to their methodology: http://www.interbrand.com/best_global_brands_methodology.aspx?langid=1000

Excerpt:

All brands were then subject to the following criteria that narrowed candidates significantly:

* 01 There must be substantial publicly available financial data
* 02 The brand must have at least one-third of revenues outside of its country-of-origin
* 03 The brand must be a market-facing brand
* 04 The Economic Value Added (EVA) must be positive
* 05 The brand must not have a purely B2B single audience with no wider public profile and awareness

These criteria exclude brands such as Mars, which is privately held, or Walmart, which is not sufficiently global (it does business in some international markets but not under the Walmart brand).

 

[Guest]

When really all they had to do was send a few people out with a survey sheet to ask questions?

Again you just aren't getting it. Joe Public does *not* understand what intel does. Of course they have heard the name, like any other big name, and they know that intel have something to do with pc's, but they simply do not know what it is.

Revenues 1/3rd out of its country of origin? Why is that an indication of people's knowledge of what intel do? It isn't. That just means they are global.

Look at IBM at #2. Do you know what IBM does? I mean do you *really* know what IBM does?

How many people do you think go 'shopping' for IBM? More than go shopping for intel? If you believe that list, it must be so right?

 

[Chad Boga]

How many people do you think go 'shopping' for IBM? More than go shopping for intel? If you believe that list, it must be so right?

Geez how dumb are you?

That list compares brands to their rivals.

If you could read and comprehend you would notice that brands like JP Morgan, American Express and Accenture are on there and people don't go shopping for them either do they?

The list puts into perspective that when someone is after a service or product these brands are involved with, the strength of their brands gives them an edge over rivals.

In terms that even you should be able to comprehend, people do know that Intel "makes the brains/engine" that is in computers and they are viewed by most as being "better' than their rivals.

 

[BadTrip]

Normally I would say to just stop arguing with jenny because it is pointless, but don’t stop. I am loving this. Every post she makes really sinks her credibility even lower than the nonexistent level it was. A few more posts and she will have to leave this forum in shame.

 

[pausert20]

Mmmm, Jenny. You are answering your own questions here. This does not mean anyone knows much about a Company's business. It is "BRAND" recognition that you brought up and I supplied some information on.

The revenue part you answered yourself. It is a criteria to be included in this World Brand Recognition.

You seem to think that if Joe public does not know what a company does but does know the name it will not influence their buying preference.

Well, you just invalidated the hundreds of billions spent on marketing every year. Also invalidated Google as a viable company and not to mention who will pay for World soccer or here in the States our Superbowl to just name 2 things.

I like watching you flail. It is very entertaining. It just seems that you are all knowledgeable. I would be the first to say I don't have much knowledge about most things. You can't even admit that it seems. Oh well. There will always be plenty of folk on the forums to refute your points if nothing else for the entertainment value alone.

 

[Chad Boga]

Normally I would say to just stop arguing with jenny because it is pointless, but don’t stop. I am loving this. Every post she makes really sinks her credibility even lower than the nonexistent level it was. A few more posts and she will have to leave this forum in shame.

I don't think it is possible to be so rabidly AMDroidish if one had enough self-awareness to feel shame.

 

[pausert20]

She seems like she is becoming more and more like BM every post.

At some times she can even appear reasonable in a discussion. But when she gets like this its very entertaining.

 

[jimmysmitty]

I think you'll find that's brand saturation.

That list is a joke btw. Intel a better known brand that Apple? Who are they trying to kid? Puhleease. Intel must be fiddling these benchmarks as well. 😀

Um actually I gurantee that Intel sells more products than Apple does since Apple is a minor PC company and people only know them mainly for their iPod and iPhone. Intel on the other hand gets access to 80% of the worlds homes via the PC that everyone uses over a Mac. Not to include their DRAM, NAND, Flash, Nic cards and I could go on and on. intel does more than you see and here is something funny:

My 84 year old grandfather knows Intel as does my fiance and she is from a small eastern European country. They didin't know about AMD until I told them about it.

 

[Guest]

Geez how dumb are you?

That list compares brands to their rivals.

What are you on about?

If you could read and comprehend you would notice that brands like JP Morgan, American Express and Accenture are on there and people don't go shopping for them either do they?

Isn't that my point? Are you going to use this list as 'proof' that joe bloggs knows what intel does? Cuz if you are, I'm gonna use IBM at #2 as proof that you are talking crap.

The list puts into perspective that when someone is after a service or product these brands are involved with, the strength of their brands gives them an edge over rivals.

So how come Pepsi owns ~45% of the world cola market? Coke at 1, Pepsi at 23...surely Pepsi should be nowhere to be seen if Coke had such a edge due to branding?

In terms that even you should be able to comprehend, people do know that Intel "makes the brains/engine" that is in computers and they are viewed by most as being "better' than their rivals.

Not even close. People might believe that intel 'make' computers but a very small percentage know that they make cpu's. When it comes to spending money on a pc? There is simply no way that they would spend so much more cash on an intel, and they would not disbelieve their own eyes if they saw a comparison.

Seen this btw? http://store.steampowered.com/hwsurvey/

AMD holds 31% of the client cpu market apparently. Considering how much more intel can produce, that seems a bit off doesn't it? Well no. Joe Public buy AMD because it's cheap and good enough/better in a lot of cases. There goes your big brand idea - the public don't know, and if they do they couldn't care less anyway. Intel are selling to the corporate sector, a bit like IBM. When AMD get the ability to make more chips, they will sell more chips because the public couldn't care less - intel aren't an Apple that is used as a status symbol, and they never will be.

You can quote me on that one btw.

 

[Guest]

You seem to think that if Joe public does not know what a company does but does know the name it will not influence their buying preference.

My Steam link just proved that you and the rest of the intel fanboys are clueless.

And yes I'm gonna love watching you all scramble for an explanation on this. 😀

 

[Chad Boga]

My Steam link just proved that you and the rest of the intel fanboys are clueless.

And yes I'm gonna love watching you all scramble for an explanation on this. 😀

Just what do you think your steam link shows?

It shows Intel massively ahead of AMD, how is that inconsistent with anything people here have been trying to explain to you?

What's more, how is that even relevant when you deny the bleeding obvious that Intel has far better name/brand recognition than AMD amongst the masses, and you now use a Steam survey of gamers online, who would clearly not be the masses?

You ramble on with crazy statements like some bag lady living on the street.

 

[ElMoIsEviL]

My Steam link just proved that you and the rest of the intel fanboys are clueless.

And yes I'm gonna love watching you all scramble for an explanation on this. 😀

Fanbois?

Well.. a reasonable explanation would be that Steam takes into account Individual gamers who predominantly play Source based games.

Source based games, not being very demanding, run on rather old hardware. Therefore someone who wishes to play source based games can do so with a rather old machine (there is no reason to upgrade for them). And many users are still running Athlon64 based machines (since most gamers back in the Athlon64 vs Pentium 4 days purchased Athlon64 rigs).

I wouldn't state that AMD holds 31% of the market (based on that link).

I would state that AMD holds 31% of the gamers who play Source engine based games.

 

[pausert20]

Jenny, that is only for Gaming. I do believe that AMD does very well with the gaming community. Still this only shows one part of the picture. It is also only for the Steam portal. What about WOW, what about Battle.net? Would the cpu usage move more towards AMD or Intel. I don't have that data. This also does not prove your point about Brand recognition. All it shows is that on Steam portal Gamers there use AMD processors in their system 31% of the time. Of that total group you are calling out, AMD usage is higher than market share that Intel currently has of ~81% for all CPU's. That shows that people who game on Steam recognize that AMD provides a good gaming platform.

 

[Guest]

Just what do you think your steam link shows?

It shows Intel massively ahead of AMD, how is that inconsistent with anything people here have been trying to explain to you?

What's more, how is that even relevant when you deny the bleeding obvious that Intel has far better name/brand recognition than AMD amongst the masses, and you now use a Steam survey of gamers online, who would clearly not be the masses?

You ramble on with crazy statements like some bag lady living on the street.

Massively ahead? Check out the overall cpu market share, it's a helluva lot less than 31% for AMD.

Intel have always sold more to business, everybody knows this. People buy Coke, they buy ipods, they buy Fords, they buy Marlboro, Gucci. And they buy PC's.

The idea that the general public is actively seeking 'intel' is a joke. Sure *some* people do, but the average pc buyer, first time/whatever simply couldnt care less.