#1 rule, no drinks within three feet of the case, ever. That includes friends and family, and of course, you have to police yourself as well. Not having fans on top severely limits the possibilities, but there are a few options and some where the top fan locations are there, but are optional, and are covered with removable vent covers. There are also units with top fans that are NOT open to the top, so nothing spilled could get in there anyhow since they vent out through the sides of the top, like the H440. That or something like it might be a good choice when the time comes.
Lots of new options hitting the market all the time, but personally I'd recommend sticking to cases from NZXT, Fractal Design, Corsair (Some, definitely not all), Phanteks, BeQuiet, BitFenix (Again, some models), Cooler Master (A few good models but most are "meh"), Rosewill has a couple of half decent cases and a whole bunch of crappy ones, Silverstone has some good cases, but also some that are poop.
I think the most important factors in choosing a case are fan options, room for cable management behind/under the motherboard tray and modular/removable/tool free drive bays as well as making sure there is enough room inside the case to work when you have to, which you've already seen for yourself is a PITA when there is not enough room.
The Noctua fans are WELL worth the extra ten bucks. Given the choice, there shouldn't even be a question of which to go with. The Cougar fans are decent, much better than what your DIYPC case came with, but they are by no means in the same league as the Noctua's. Fan bearing, blade design and overall quality are far better on the Noctua fans. Specs are better too. The NF-F12 PWM is one of, if not the, best non-industrial case fans you can get at any price.
And if the color bothers you, you can easily make them solid black with a few light (Several light coats is the key. Do not try to turn them black in one or two passes) coats of this:
http://www.oreillyauto.com/site/c/detail/DPL0/HVP104/N0477.oap?ck=Search_N0477_-1_2717&pt=N0477&ppt=C0171
And they'll turn out looking exactly like my CPU fan shown here, which started it's life the same Noctua brown as those NF-F12 fans.
No offense was meant towards your system at all. I simply meant overall in total capability including additional cooling options, aesthetics and higher quality. Of course there's nothing wrong with what you have now. It's better than 90% of systems out there, I just think given that you DO have a pretty high end system, it deserves a better home. But all in good time. Rome wasn't built in a day and neither are solid systems.
To be fair, I'm only running an R9 280 right now because I sold my R9 290x, for reasons. Mostly because my brothers GPU card died and he was crying to me so much about it that I figured if it would shut him up it was worth it.
I plan to get another card but I'm waiting before dropping any cash so I can see if anything interesting comes with Pascal or Polaris. So don't get so jumpy. I wasn't taking any pot shots at your configuration.