HP Wants to Be Cooler than Apple

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Strange, when I got my HP Pavilion 1323tx my friends swarmed to the stores to get one too, the price was amazing for the hardware you got (at the time for the price) and it was so reliable, it became my second desktop for 3 weeks while my main desktop was dead.
 
I've never had problems with my HP laptops. On the rare occasions when I call HP customer service for my customers, they are always friendly and helpful (although sometimes I must wait a while to get through). I never had any of the bad experiences you guys are talking about.
 
I read a couple of comments, and you guys have it wrong. To be more like apple you don't need better hardware or better design. YOU NEED BETTER MARKETING.

HP, first start to pay more money for product placement (movies, series, etc). Hire commercial directors that have a track record for making thing look cool and youthful.

Don't just dump a new product into the market. First, build up some mystery, spread rumors you are working on secret project. The "leak" information every so often

Hire gorilla advertisers (leave the a prototype somewhere).

And finally, announce the day of the release a week or two before. Get a likable, shamewow sales person to tell the users why the product is the greatest thing ever... make the show cinematic. And most importantly, make sure you don't, you don't have enough product for the first round of sales, that will create more buzz.

Send the product to bloggers and to technology magazines. Create a technology website to market your product but make sure it look like a tech news website (hpinsider.com).

Anyways, there is probably a ton of other tricks. But you get the idea.
 
[citation][nom]kronos_cornelius[/nom]I read a couple of comments, and you guys have it wrong. To be more like apple you don't need better hardware or better design. YOU NEED BETTER MARKETING. HP, first start to pay more money for product placement (movies, series, etc). Hire commercial directors that have a track record for making thing look cool and youthful. Don't just dump a new product into the market. First, build up some mystery, spread rumors you are working on secret project. The "leak" information every so oftenHire gorilla advertisers (leave the a prototype somewhere). And finally, announce the day of the release a week or two before. Get a likable, shamewow sales person to tell the users why the product is the greatest thing ever... make the show cinematic. And most importantly, make sure you don't, you don't have enough product for the first round of sales, that will create more buzz.Send the product to bloggers and to technology magazines. Create a technology website to market your product but make sure it look like a tech news website (hpinsider.com). Anyways, there is probably a ton of other tricks. But you get the idea.[/citation]

This is absolutely right. These companies need to do what Apple does and pay for product placement more as you suggested. Ever notice that coincidentally *every* top youtuber has a macbook? If you look at their earliest videos, most of them had PCs, now they have macs. It's paid product placement and it's brilliant because that shit works better than anything. They get paid to "convert" if they didn't already use them.

This advertising campaign has nothing but the future in mind. It will sweep across the impressionable younger generation who grow up on youtube and in 15-20 years everyone will own Macs and Microsoft will pull an IBM and retreat into the enterprise sector only.

I can't stand Apple but this is what I see happening 🙁


 
What's wrong with an HP brand computer? I bought an HP Pavilion DM4-1200 Core i5 460-M laptop to replace my Dell Inspiron E1505 Core 2 Duo laptop and I must say the HP beats my old Dell in every area, not just in performance. The build quality is much better than Dell. Instead of using mechanical latches at the top of the LCD panel, HP uses a proximity sensor located at the base of the LCD panel. The hinges on the LCD panel are metal, not plastic like most of the laptop's chassis is. Unlike my Dell, the HP's fan hardly ever comes on. Most of the time the HP is whisper quiet and has not overheated once so far. I swapped out the 5400rpm hard drive with my Intel 2nd gen X-25M SSD and the HP laptop does a cold boot in the same amount of time it takes to wake up from hibernation (less than 20 seconds). This was even faster than my desktop computer which had an Intel Core 2 Quad Core Q9400 CPU.

HP's build quality is almost as good as Apple's. If they'd make the entire chassis out of metal they'd have a winner over Apple since anyone with half a brain knows Windows 7 beats Mac OS X any day.
 
[citation][nom]kronos_cornelius[/nom]I read a couple of comments, and you guys have it wrong. To be more like apple you don't need better hardware or better design. YOU NEED BETTER MARKETING. HP, first start to pay more money for product placement (movies, series, etc). Hire commercial directors that have a track record for making thing look cool and youthful. Don't just dump a new product into the market. First, build up some mystery, spread rumors you are working on secret project. The "leak" information every so oftenHire gorilla advertisers (leave the a prototype somewhere). And finally, announce the day of the release a week or two before. Get a likable, shamewow sales person to tell the users why the product is the greatest thing ever... make the show cinematic. And most importantly, make sure you don't, you don't have enough product for the first round of sales, that will create more buzz.Send the product to bloggers and to technology magazines. Create a technology website to market your product but make sure it look like a tech news website (hpinsider.com). Anyways, there is probably a ton of other tricks. But you get the idea.[/citation]
Who gave you a copy of Apple's marketing manual?
 
forget trying to be like apple, there is no point. they have their small market share of idiots that will pay for inferior products and think its cool, let them have that. the real money is in big businesses where HP already excel with desktops, laptops and laser printers. Just make a mobile device that is useful for business HP, not a "cool" product that is useless.
 
For those of you complaining about HP reliability, quit buying the consumer grade garbage they sell at bestbuy, and look into their ProBook and Elite Boook series that they sell to business sector.
I have seen them put through hell and still keep working, in fact I probably have over 300 of them deployed where I work, and very seldom do I ever see one come back for repair that wasnt the users fault in the first place.

Good luck to HP, thier enterprise solutions such as the "C" class blade infrastructure and multiple SAN's are excellent product, as is their business desktops and laptops.

Now if they can make thier consumer stuff a bit better without prices going to high, I dont see why they couldnt be #1 in that marketplace also.
 
Good luck with that fantasy! I'm not an optimist... Just like I gave up trying to find a laptop that was sweet on the outside, sweet on the inside, & at a sweet price. Maybe I can find it if I try REALLY hard. But if there actually was one, everyone would want want it & the price would go up... ;-)
 
Please,not another Carly Fiorina. simply make good, reliable and if possible, affordable stuff and keep innovate.best of luck!
 
Couple thoughts...get rid if all addon software, just a Win 7 copy from MS, use live essentials. I shouldnt have to run pcdecrapifier.com on it. This includes the HP software.
Next, get rid of bs names like HP Pavilion DM4-1200 Core i5 460-M laptop and stick with something simple, like Toyota Camry or Mac Mini or whatever. I don't need engineering product spec names. They're confusing as hell to the average joe. Put that info in the product tech specs.
Make something that works reliably - use good hardware so people aren't geting bsod because of crap hardware.
Make it have a decent solid case - lian li or something. I hate adding a hard drive to my HP desktop. Much more pleasant in the mac pro. Same goes for portables. I loved the solid feel of the apple and other metal laptops.
Make sure it can run linux out of the box if they want it.
 
[citation][nom]hupatek[/nom]HP has both potential and gloroius history to easily stir the new line of cool equipment. The big value of both Apple and HP devices was always good ergonomics - but Apple ergonomics is focused on rich dummies while HP was for professionals and heavy workers.Personally I love using old HP calculators (i.e. 11c) with ideal keyboard feel, than there are unbreakable laser printers, professional osciloscopes, even ending with ordinary balanced 6730b, I'm using now.If they want to be cool they must not follow Apple, rather building new businnes over above value and completely new ideas. Direct Apple followers fails do gain so, they are just followers - sometimes worsened by small yet visible issues (ie. ergonomics - Samsung galaxy with choppy scrolling)...[/citation]
I remember HP programmable calculators being very useful and well built in the early-mid-late 1970's like the HP-65,67 and later 41c.It was a time when they were far more practical and versatile than those blinking lights hobbyist (impractical) microcomputers like the Mits Altair and Imsai.Even Steve Wozniak worked there during that time before he created the Apple I and later Apple II.Quality stuff too used a lot even by NASA as well as by other professionals.
TI made similar programmable calculators however they seemed to lack the quality build of the HP models.
 
Spoken like a true dorky loser idolizing the cool kids. If you want to be cool, stop spamming us with junky products. My first mac ran for nearly a decade, I'd like to see a consumer level HP product last five!
 
HP's consumer products are so reliable that you shouldn't even need tech support. Don't drop your laptop on the ground or get it wet or use it in a very high humidity environment or use it in 120 deg+ weather and you won't have any problems. This is true of any consumer grade laptop. All of these issues are user caused problems and not the fault of HP in any way.
 
want to be cool? start with the logo. look at alienware and though I hate to say it, apple. one of the first reasons that alienware's brand is considered premium is because of its logo. It's instantly recognizable, and it is always prominent. no manufacturer can ever be considered anything more than industrial until they get rid of the boring letters and make it into something more picturesque.

want more proof? just look at all the most luxurious car brands in terms mindshare - BMW, Benz, Porsche, Ferrari, Lamborghini, Maserati. None of them have letters featured prominently on their logo.
 
(I do not own any Apple products - but may buy an iPad for mom)

HP will most likely never be COOL LIKE Apple because the HP business model is to sell in quantity, not quality. They don't really design much of anything. Even tho many of HP products are manufactures by FOXCONN, who makes some of Apple's products (iPhone) - the company still decides on the specs and quality of parts to be used.

HP's current notebooks look like cheap buy stylized versions of the MacBook Pros. They use plastic and gave it a texture look, but otherwise - same shape as the MacBook. How original.

Apples spends more on design and parts for the look, otherwise - nothing much special.

HP Tech support is garbage, typical INDIA tech support who are sometimes rude and for the most part, avoid bothering with. Lenovo tech support is far better, never on hold for more than 1-2 minutes and talk to someone who speaks English. Todays ThinkPads are not quite the same as the older IBM, but they are tougher than typical HPaq, Gateway and have a old-style keyboard and NON Glossy screens. But they costs about 1/3~1/2 than they used to.

Compaq has been regulated to the ass-end of HP, even thou its using the same motherboards as their HP labeled ones... just smaller and slower components.

What the hell is an "HP DV3210s"?! While Apple simply has MacBook 13, 15, 17 (okay, model # is on bottom for proper drivers)

People are proud to own:
Apple
ThinkPads
Alienware
Dell's top end, maybe.

Thats about it. Who says "I have an HP! Weeeeeee!" or "I'm a proud ACER owner"?
Nope, they simply buy the $400~600 computer loaded up with crap that works (kind of).

In one of the offices I work, I only order ThinkPads. One of the workers had his HP notebook stolen (Only guy without a ThinkPad), it was a top-end HP and actually well built. Replaced it with a $1000 ThinkPad T-Series. He LOVES it, loves everything about. When a person see another persons Thinkpad, they know what kind it is. T400 vs T410 vs T510. T-Series is high end, 4xx = 14" 5xx= 15", etc. L series is the "Lame" bottom end that replaced the "R" Reduced series. 😉

HP "DV8250u" on the bezel of an HP notebook means nothing.

HP is not cool. Maybe if they stick an "i" in there... like "HiP" and don't get sued by Apple, they can do something.

PS: HP, you owe me $200,000 for the "HiP" Marketing campaign.
 
[citation][nom]dell_failssss[/nom]dell in 2nd place... you lose all credibility.[/citation]

so do you for creating this account just to knock dell.
 
Who wrote this article? It's littered with typos. Please guys, get someone to proof read your articles before you post them.
 
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