Very overpriced and underperformed?
And also acted as a preview of the extremely variable power delivery demands that have now become commonplace amongst GPUs - and was a surprise wakeup call for SFX PSU makers, where the R9 Nano found a niche but was nearly unusable due to it tripping PSU overcurrent protection circuits under load, with PSUs that met the specsheet power draw provided by AMD, but could not meet the transient current draw the card actually demanded. The Vega/Fury series is why GPUs started vastly overstating power supply requirements - to handle those transient current spikes - even after PSU manufacturers tweaked designs to tolerate those.
The R9 fury series didn't perform poorly, but they weren't significantly faster than their predecessors, they were also quite expensive and used first generation HBM.
The Vega series however performed extremely well, the Vega64 released as a contender (a yearish later) for the GTX1080, and did particularly well at that, maintaining an average 5-10% lead in performance, while also costing less.
Transient power spikes won't come from the memory though, rather the core design, GCN was really on its way out with the R9 fury and HBM was I guess an attempt to try to get every little bit of performance out of it as possible. Polaris, while still GCN, was a massive step, and Vega built on that. AMD had pretty much been using the same core from the HD 7000 series with tweaks up until Polaris.