swifty_morgan :
on what ? gas, cheese burgers, crumb cake..... what ?
*Looks at website name. *Reads in his head TomsHardware.com *as well as forum thread location
I would think he means whatever this website might be about.
And most likely supply and demand type of thing...for example the GTX 680 came out cheap originally, but now it's quite expensive (and unavailable).
Edit: A lot of good hardware is out right now and things are cheaper than ever (for good comp technology) probably spurring people to go out and finally buy SSD's and GPU's and their shiny new computers.