Make sure you have ATX12V CPU power hooked up to mainboard?
DO the fans at least twitch when you hit pwr switch? (Verify PWR SW wires from case are connected to correct two pins on mainboard...no polarity to worry about)
Make sure you have cooler pump connected to correct CPU FAN header, and, not to a USB header, etc...
Remove GPU entirely, and try running from integrated video.....(spares you a momentary surge of an extra 130-150 watt peak load on power up, if nothing else)
Disconnect all RGB junk, uneeded USB headers, even SATA data cables, and SATA pwr connectors...