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Agreed. The blower style coolers are really the only way to go in SFF. Most cases squeeze the space above and below the card pretty tight. The blower cards give the best air flow and cooling in this design cases. That, or water cooling.
Open air vs blower style coolers have less impact than people think. Testing I have done in house shows the impact is usually not enough to cause throttle and the small change in overall system temp results in louder systems and hotter GPU chips. The specific case of this design either cooler will be having an issue. The window is so close to the intakes that little air will pass around the card compared to a more open design and the air that does pass around has already been heated. A near perfect mod for this design would be to replace the window with a nice mesh grill to allow the video card direct outside air flow for cooling.
The design to me looks pretty neat, I like seeing companies think outside the "box".[/quotemsg]
The blower style coolers do not pull in the air source from the top of the card. The main intake is at the end of the card. Where you can see a decent gap. Blower style fans pull air in from the end of the card, not the top. Thats why blower cards have significantly better cooling in really tight SLI configurations where there is little space between the cards.