No, this more than likely DECREASE the endurance!
Controller failures are rare so failures is primarily controlled by the NAND flash endurance which tends to be best between roughly 40C and 60C... I doubt it increase it enough to actually matter but it makes an already silly product even more silly.
The controller silicone prefer lower temperatures over higher but is fine in the ~60C they say their competitor runs the M.2 card. IIRC most SSD controllers thermally throttle around 75-80C, you definitely want to avoid throttling but that temperature limit is there for the controller, the flash would be fine with that.