I dont get it, Rage runs on current gen hardware at a relatively good framerate judging from all the tech demos released thus far. So a year from now it will probably seem pretty dated and nothing groundbreaking. I guess iD is just such a small dev team that it takes them this long to develop it. I really think iD is shooting themselves in the foot here catering to console gamers though. iD is really known for one thing and one thing only, next-gen gaming engines. They happened to ship a couple of good titles mixed in there with it, but they are an engine development company and derive most of their profits from licensing.
By wasting all their efforts developing for inferior console hardware they are basically producing standard level graphics that everyone has already seen. Without anything to really show off, nobody will care when iD releases a title anymore. There will be nothing special about "iD tech", because it looks like last years garbage. They should stick to pc development so they can wow audiences with never before seen technology which will build hype for their games, even if those games arent any good.