News Imagination Tech Discusses Its Return to the High-Performance PC GPU Market

[Admin]

The UK graphics IP firm outlines some of the tech specs of the Fantasy 1 and Fantasy 2 graphics cards being introduced by China’s Innosilicon.

Imagination Tech Discusses Its Return to the High-Performance PC GPU Market : Read more

 

[-Fran-]

You know. As of late I'm starting to think no new GPU company that wants to enter the market needs the absolute top dog and instead they just need to satisfy the (under) <$300 segment in full and they'll sell a TON. AMD and nVidia just don't give a rat's behind anymore and they left a huge hole* many companies can just fill with decent enough offerings. Imagination, Qualcomm and even Matrox can somehow fit that market I'd say. Intel is trying, yes, but they're just the laughing stock for now.

Regards.

 

[Gam3r01]

You know. As of late I'm starting to think no new GPU company that wants to enter the market needs the absolute top dog and instead they just need to satisfy the (under) <$300 segment in full and they'll sell a TON. AMD and nVidia just don't give a rat's behind anymore and they left a huge hole* many companies can just fill with decent enough offerings. Imagination, Qualcomm and even Matrox can somehow fit that market I'd say. Intel is trying, yes, but they're just the laughing stock for now.

Regards.

Id agree with that notion.
Trying to take on AMD or Nvidia in the mid-high end markets would be a mistake to say the least.
But, if they could provide entry level-1080p gaming cards at a reasonable price, they would move substantial volumes.
The problem comes with trust though, everyone knows who AMD and Nvidia are, a new company would have to really impress to get their foot in the door. I could see them causing the other brands to intro cards at similar price/performance ratio effectively forcing them out of market though.

 

[Nikolay Mihaylov]

It would have been awesome if they showed up with a working product one year ago. Now - not so much. Sure, there's a conspicuous pricing hole at the low end but I wonder how low the price can be in the current situation (supply problems + rising prices) without being slower than an iGPU. I would rather suggest that the second hand market would replace the low end new GPU market.

 

[renz496]

You know. As of late I'm starting to think no new GPU company that wants to enter the market needs the absolute top dog and instead they just need to satisfy the (under) <$300 segment in full and they'll sell a TON. AMD and nVidia just don't give a rat's behind anymore and they left a huge hole* many companies can just fill with decent enough offerings. Imagination, Qualcomm and even Matrox can somehow fit that market I'd say. Intel is trying, yes, but they're just the laughing stock for now.

Regards.

sub $300 segment? problem is they might not making money at all at that segment. when AMD launch RX5600XT Sapphire told TPU that just to make the card within MSRP is almost impossible. also consumer/gaming GPU revenue is not big. nvidia own 80% of discrete GPU sales and recently with declining mining demand the revenue is just 2 billion. this alone makes many of legit GPU maker that still exist did not want to enter pc discrete market. also Imagination, Qualcomm and Matrox have their own set of issues.

 

[peachpuff]

You know. As of late I'm starting to think no new GPU company that wants to enter the market needs the absolute top dog and instead they just need to satisfy the (under) <$300 segment in full and they'll sell a TON.

Intel: hello 👋

 

[Giroro]

I bet the Chinese government is extremely happy that a western company was dumb enough to 'license' their GPU tech to a Chinese company.
Now the CCP will have unlimited free access to redistribute access to this "wholly domestic" design, to any of their other companies, forever. Welcome to Communism, ImgTec must be new here.

 

[TesseractOrion]

I bet the Chinese government is extremely happy that a western company was dumb enough to 'license' their GPU tech to a Chinese company.
Now the CCP will have unlimited free access to redistribute access to this "wholly domestic" design, to any of their other companies, forever. Welcome to Communism, ImgTec must be new here.

Yawn. Here's the anti-China troll, as expected. Complaining about a legitimate licensing deal, which all companies everywhere do all the time.

But because it goes against your 'Murica first worldview , it's gotta be evil commies spying on you LOL

 

[bit_user]

I bet the Chinese government is extremely happy that a western company was dumb enough to 'license' their GPU tech to a Chinese company.

Imagination Technologies is owned by a Chinese private equity firm. There were rumors of a power struggle on the board, with appeals for the UK government to intervene, as terms of the sale agreement (involving IP-transfer, I think) under which the UK permitted the acquisition were allegedly being violated. I haven't followed too closely, but if you like that sort of intrigue, you should read up on it.

I still blame Apple for being too cheap to just buy Imagination, outright. I don't know what happened, but my guess is that Imagination overplayed its hand and Apple didn't like being strong-armed to overpay for a key supplier. That would set a bad precedent for their other suppliers.

BTW, AMD and Nvidia have been doing some design work in China for like 15 years now. I think there's at least one entirely homegrown Chinese GPU and there will probably be more. The Chinese don't really need tech from Imagination to become competitive in this market. They would get there, either way.

 

[bit_user]

The problem comes with trust though, everyone knows who AMD and Nvidia are, a new company would have to really impress to get their foot in the door.

From what I've heard, Imagination has an absolutely horrible reputation for its drivers.

They recently started open sourcing their Linux driver stack, earlier this year. That might help with Linux, but I'm not sure about the state of their Windows drivers.

I think the reason for their open source moves is that they've gotten into the RISC-V game and are trying to follow ARM's model becoming a one-stop-shop for all the IP blocks needed to make a complete SoC. And maybe they figured that open sourcing their drivers would give them an edge in that market vs. ARM. Right now, they need all the edges they can get!