I feel that this article is simply click bait, or rushed out to attack Intel or Nvidia competitors. The title has a clear opinion of "falls short of prior gen", but then within the second paragraph they state:
"Keep in mind that this is not an official benchmark, and that Geekbench OpenCL can be a terrible way of measuring performance, so reserve judgment until review units are available"
This article is doing nothing but making a statement about an OEM that's trying, and somewhat decently succeeding. In our modern world where attention spans are VERY short, the title has quite an impact on people as to whether they even read the article and start spouting nonsense because tl:dr. The 'AI Market' isn't the whole worlds commerce market, it's a portion of the Tech Industry. The fact that Intel has brought a video card to market that is quite useful is many aspects beyond its integrated graphics is amazing. We can now look for Intel Arc cards to do video transcoding, including AV1 which has better compression than HEVC.
Lets also remember that driver tuning can also bring quite a bit of performance - look at AMD's gains over the years, as well as Intel's - I won't even mention what nVidia has been able to do, they're doing just fine.
P.S. - While I might be attacked as an Intel fan boi, I've been working in the IT industry for >15 years and I choose whichever OEM is the most effective for the use case. I wouldn't choose Intel right now for some products, but trashing their video cards because they aren't competitive for gaming feels like you're applying a blanket statement to a tool or device that has much more versatility.