I have said that AMD has a clear advantage over Intel that it should be exploiting[/quote}
I agree
As far as Athlon 64s are concerned, how long before there is a viable 64-bit software market that justifies the AMD feature set for 32/64 bit migration?
On and on and on about 64 bit. You seem to be forgetting the fact that it runs just fine in 32 bit mode. The argument about us not needing 64 bit yet is quite frankly getting tired. The A64 doesnt need it to perform well and its really wouldn't be that hard for intel to add it to the p4.
How difficult does anyone think it is going to be for Intel to come up with 64-bit extensions and get software support for it, no matter how long of a lead AMD has?
Its difficulty would be next to none. It would however portray AMD is an innovator and not a follower. I suspect AMD actually hopes Intel does adopt 64 bit.
At the end of the day, for the next couple of years, the market is going to be so overwhelmingly 32-bit that the 64-bit feature set is not a compelling argument for anyone to switch to AMD.
By itself no its not. But when it copmetes on a price/performance level of Intel and has that to offer as a bonus it might give it just enough of an edge.
Technology leadership and innovation is immaterial in this instance. AMD has done some good work from an engineering perspective, but the computing world is littered with the bodies of companies that did good engineering only to have it fall apart in sales and marketing.
Yet, I don't see anyone give me a compelling argument, or showing me how AMD has got its act together on the sales and marketing front.
AMD's marketing does suck. The whole 64 bit thing is just that...marketing. See it for what it is. Remember the P4 Willy? The whole "it has more megahertz so it must be faster myth"? Well, we knew there was a little more to it than that but the general public bought right into it. Likewise, 64 bit must be 2x as good as 32 bit. However, at least with 64 bit we eventually will see improvements.
At the end of the day, for the next couple of years, the market is going to be so overwhelmingly 32-bit that the 64-bit feature set is not a compelling argument for anyone to switch to AMD.
It is if the processor AMD is marketting competes with Intel on a price standpoint in 32 bit but yet offers 64 bit support as well.
It's not what they tell you, its what they don't tell you!<P ID="edit"><FONT SIZE=-1><EM>Edited by ncogneto on 09/29/03 10:12 PM.</EM></FONT></P>