I'm rolling my eyes, here. I'm not saying the whole company outlook is the same, I'm saying that architecturally and process technology, they're in a relatively similar position. Bulldozer was a flawed arch, running on an outdated lithography, and power use went up drastically over time. Obviously Skylake isn't a flawed arch as such, but the 14nm lithography is comparatively ancient -- five years old now. Even with tweaks, it's old.
So to push to higher performance, Intel is packing in two more cores and increasing clock speeds, which means power goes up. And if you push all-core overclocks to 5.3GHz or whatever, don't be surprised to see power use jump into the 200+ watt range. Just like the old 5GHz FX-9370. AMD was obviously different in that it didn't add cores -- it just cranked up clocks and power use. SAME NET RESULT: more power, because the market wanted something new. Intel's CPUs are still WAY BETTER than Bulldozer stuff (Piledriver if we're being precise), but compared to five years ago, things have not progressed that much. We've multiplied core counts by 2.5X, clocks have increased by 20%, and power has potentially doubled as well.
And let's also be clear that the 250W PL2 figure is probably only going to be hit for very short periods of time on the 10900K. Like, seconds at most. The CPU has to be below 70C or you won't get 250W, and if you do hit 250W the temperature will jump past 70C possibly in fractions of a second. We really need to see what real-world performance and clockspeeds and power look like before drawing final conclusions. But Intel is definitely hurting on process technology right now, and has been for two years.