News Intel launches Arrow Lake mobile family with Core Ultra 200HX and 200H processors

No wonder Intel is dying with their marketing COMPLETELY obfuscating their products by launching tons of different SKUs under different Capital letters of the same series name - but all on different architectures and foundries. No one - I bet not even Intel themselves - knows what is what and if you purchase a 200 series what actual "lake" generation and foundry are you buying??

I refuse to purchase anything Intel again until this is cleaned up and only a few SKUs of the same architecture and same foundry is launched as a new model.
 
I refuse to purchase anything Intel again until they actually offer a competitive and stable product. AMD pretty much has eaten Intel's lunch at this point.
 
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It seems like throwing spaghetti at the wall hoping something will stick. The Other Companie clearly knows what matters in the notwbook space and the desktop space.
 
No wonder Intel is dying with their marketing COMPLETELY obfuscating their products by launching tons of different SKUs under different Capital letters of the same series name - but all on different architectures and foundries. No one - I bet not even Intel themselves - knows what is what and if you purchase a 200 series what actual "lake" generation and foundry are you buying??

I refuse to purchase anything Intel again until this is cleaned up and only a few SKUs of the same architecture and same foundry is launched as a new model.

I believe the reason for the many different product versions is to cater to different OEMs needs, to be able to build laptop or PC with different features and price point. It might seems easy to launch a product family with, say, 2 chips, but then how are you able to to make laptops that cost $300 USD with a chip that is used for a $2000 high end ? Apple has much lesser number of chips, but the Macbook also has a very specific price range only.

In most segments, Intel sells to the PC makers like HP, Lenovo, Acer, Asus, etc , which have teams of experts to understand the different SKUs and product numberings, so that complicated product SKU is not something a normal PC buyers need to care about. The only exception is the gaming or enthusiast desktop.
 
No wonder Intel is dying with their marketing COMPLETELY obfuscating their products by launching tons of different SKUs under different Capital letters of the same series name - but all on different architectures and foundries. No one - I bet not even Intel themselves - knows what is what and if you purchase a 200 series what actual "lake" generation and foundry are you buying??
You're not paying attention if you think AMD isn't doing the same thing. Just today, they announced their new Z2 series of mobile APU's. It consists of 3 CPU's that all use a different architecture and 3 different RDNA generations. How is that even considered a series if they are all different?
 
Will be good to see if the latency bugs of arrow lake are fixed by the time these hit the market. I do find it quite amusing and interesting that only lunar lake has a NPU with the 45 TOPS Microsoft requires. All the rest are abstaining(NPU of only a paltry 11TOPs), although the iGPU is more than capable. Also find it interesting no Low Power island e-cores on the HX line. I think the NPU is a waste of Silicon but happy to be proved wrong here someday...

I have a Lunar lake and it is a great platform in terms of battery life, but it has came out of my bag dead twice... still have some maturity issues to make it more like a phone/tablet where the battery doesn't magically self drain. With arrow lake that means we get a full laptop line update as well, very welcome and I hope Intel pushes forward with a lunar lake update as well (Panther lake or nova lake?).
 
I have a Lunar lake and it is a great platform in terms of battery life, but it has came out of my bag dead twice... still have some maturity issues to make it more like a phone/tablet where the battery doesn't magically self drain.
Linus Tech Tips has talked about that type of problem in the past. At the time they attributed the issue to Windows. I've never had a Windows laptop that didn't do it sometimes.
 
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No wonder Intel is dying with their marketing COMPLETELY obfuscating their products by launching tons of different SKUs under different Capital letters of the same series name - but all on different architectures and foundries. No one - I bet not even Intel themselves - knows what is what and if you purchase a 200 series what actual "lake" generation and foundry are you buying??

I refuse to purchase anything Intel again until this is cleaned up and only a few SKUs of the same architecture and same foundry is launched as a new model.

Sadly, AMD does the same thing.
 
Wow, how would you even estimate performance here? Now we have 3 different types of cores, one of which we don't know the IPC or clocks on. '16' cores but less than half are fast enough to get anything done. some have hyperthreading on some cores. These things are specced out like GPS coordianates. It's lunacy!

And do any of these cores have the previous reliability bugs? Do we have to wait 6 months for people to start reporting them?

They've stripped out basic generation info so now you have no idea at all what you're getting.
 
Sadly, AMD does the same thing.
AMD is MUCH cleaner. They did through a couple of cuveball part numbers in during a generation switch but:
AMD Ryzen * 210-270 is pretty clear. I don't love the mix and match of Zen4/4c cores that resembles P/E cores but that's life.
AMD Ryzen * 3xx is Zen5. similar P/E type Zen5/5c setup, but still the part numbers are readable.
 
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No wonder Intel is dying with their marketing COMPLETELY obfuscating their products by launching tons of different SKUs under different Capital letters of the same series name - but all on different architectures and foundries. No one - I bet not even Intel themselves - knows what is what and if you purchase a 200 series what actual "lake" generation and foundry are you buying??

I refuse to purchase anything Intel again until this is cleaned up and only a few SKUs of the same architecture and same foundry is launched as a new model.
Totally agree. It's a complete mess of SKUs, often with 100MHz difference in the clock.
The supply chain must be an expensive nightmare.
 
No wonder Intel is dying with their marketing COMPLETELY obfuscating their products by launching tons of different SKUs under different Capital letters of the same series name - but all on different architectures and foundries. No one - I bet not even Intel themselves - knows what is what and if you purchase a 200 series what actual "lake" generation and foundry are you buying??

I refuse to purchase anything Intel again until this is cleaned up and only a few SKUs of the same architecture and same foundry is launched as a new model.
AMD is LITERALLY doing the same thing. And for quite some time now, too.

Here is an example:

https://www.reddit.com/media?url=ht...bp&s=aea1e10b9d2e87fa397e1d59c82c4f68619f6610

Especially look at the architecture column. A Ryzen 7XXX laptop CPU can be anything from a Zen 1 to a Zen 5 CPU. And they did it before, too. Iirc, the 5700U I got in one system is actually a Zen 2 chip; and I have that system for a few years now. I agree it's a customer unfriendly and deceiving practice, and should be forbidden, but at least let's stay with the facts and not act as if it's just one manufacturer, okay?
 
AMD is LITERALLY doing the same thing. And for quite some time now, too.

Here is an example:

https://www.reddit.com/media?url=https://preview.redd.it/amds-ryzen-7000-series-mobile-chips-naming-conventions-this-v0-13uiunlm5fca1.png?auto=webp&s=aea1e10b9d2e87fa397e1d59c82c4f68619f6610

Especially look at the architecture column. A Ryzen 7XXX laptop CPU can be anything from a Zen 1 to a Zen 5 CPU. And they did it before, too. Iirc, the 5700U I got in one system is actually a Zen 2 chip; and I have that system for a few years now. I agree it's a customer unfriendly and deceiving practice, and should be forbidden, but at least let's stay with the facts and not act as if it's just one manufacturer, okay?
Agree, but actual AMD model numbers are easier to interpret and more clear for the customers.
With Core 200 series, Intel put the thing on another level.
 
Agree, but actual AMD model numbers are easier to interpret and more clear for the customers.
With Core 200 series, Intel put the thing on another level.
I have to hard disagree here. For the common user, it doesn't matter what a number means past the first; nobody will look that up. Just the past few weeks I helped a friend set up a new system. Said friend didn't know what EXPO is (we picked an AMD CPU), thought EXPO/XMP is automatically activated anyways (it's not), and didn't know where to check if it is on in the OS, didn't know what FSR or DLSS is, or reBAR. Or that AMD G-series desktops chips are not always the same core generation as others with the same leading number, eg a 5600G is not the same chip, or same core generation, as the 5600X. And if anything, as the graph above shows it is just getting worse. This person was stuck on 3rd gen Intel tech, used an old Xeon from that time, and only upgraded because the system was dying. That's the common user, the standard gamer. Not you and me, who might actually look stuff up. For these people, it makes not a lick of a difference; they see "Ryzen 5 7520U" and think it's an actually new chip with the newest core gen (well, previous now), and think it's a great thing when in truth they buy outdated tech with some new features. At least Intel is only going back three years instead of eight.
 
Agree, but actual AMD model numbers are easier to interpret and more clear for the customers.
AMD rolled out the 7540u (Zen 4), 7530U (Zen 3), and 7520U (Zen 2) SKUs which is arguably the worst CPU naming scheme there has ever been. I'd say that it would hopefully never return but they have a Z2 Go (Zen 3), Z2 (Zen 4) and Z2E (Zen 5) so yeah... At least 8000 is only Zen 4/c, AI 300 is Zen 5/c and AI Max is Zen 5.

On the Intel side of things there's no overlap for any of the 200 series CPUs in model name. All of the Core processor 200 SKUs are RPL and with the Core Ultra processor 200 the H and HX are ARL, V is LNL and U appears to be a MTL refresh on Intel 3.
 
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AMD rolled out the 7540u (Zen 4), 7530U (Zen 3), and 7520U (Zen 2) SKUs which is arguably the worst CPU naming scheme there has ever been. I'd say that it would hopefully never return but they have a Z2 Go (Zen 3), Z2 (Zen 4) and Z2E (Zen 5) so yeah... At least 8000 is only Zen 4/c, AI 300 is Zen 5/c and AI Max is Zen 5.
I'm not a big fan of the AMD naming scheme, but with the reference table, it is easy to interpret, and also less confusing for the customers and less prone to errors on the market labels.

On the Intel side of things there's no overlap for any of the 200 series CPUs in model name. All of the Core processor 200 SKUs are RPL and with the Core Ultra processor 200 the H and HX are ARL, V is LNL and U appears to be a MTL refresh on Intel 3.
Ultra 200H, 200H, Ultra 200HX, Ultra 200V, Ultra 200U, Ultra 200S...
Someone in Intel's marketing department must have abused a lot of scotch. There is the devil inside this naming scheme.
If somebody prefers the Intel's way, the only thing a can say, is "de gustibus".
 
I'm not a big fan of the AMD naming scheme, but with the reference table, it is easy to interpret, and also less confusing for the customers and less prone to errors on the market labels.


Ultra 200H, 200H, Ultra 200HX, Ultra 200V, Ultra 200U, Ultra 200S...
Someone in Intel's marketing department must have abused a lot of scotch. There is the devil inside this naming scheme.
If somebody prefers the Intel's way, the only thing a can say, is "de gustibus".
Both are "easily understandable with the reference table". Or rather, both are equally hard to grasp. If you cannot understand one or the other, then the issue lies not with the table. It's funny, though, how you COMPLETELY ignored me giving an example of the common PC user, who will never look in the general direction of either of those tables and thus will be easily deceived by both companies, making both the same level of bad. Not that pro-AMD bias is anything new here...
 
Hallock's presentation shows Intel's H series AI processing drastically outperforming Qualcomm and AMD chips. It looks like a big win for Intel ...
 
"the 200HX chips don’t meet Microsoft’s minimum requirement of 40+ TOPS..."

The HX chips are designed to be in laptops with discrete GPUs ... the "green" ones, according to Hallock. There will be plenty of TOPS available...