The only interesting part about Atom is that vendors are getting Atoms for free. That should tell you how good Atom is and how desperate Intel is when trying to get into mobile market...
Someone tell me why is Intel not getting licence from ARM, customize existing arch the same way as NVIDIA or APPLE? I can image with Intel's production node advantage(14nm soon 10nm) it could easily wipe out the floor with anything Qualcolm, Nvidia, Samsung, Apple and other have currently to offer.
I'll tell you. It's because even Intel's Bay Trail for smartphones and tablets was more efficient than many ARM SoCs, including Apple's and especially Nvidia's. They don't NEED the ARM license. People who think that new Atoms are bad really need to read some in-depth reviews that analyze their power consumption and performance. Start with Asus Zenfones - nearly all of them are using Intel's chips. And they're great devices, powerful and long-lasting.
The days of false prophecies about ARM allegedly "killing x86" are over. Several years ago, I said on this very forum in response to nonsense about Intel "being late" to the mobile market that they'll just buy the market up. I was laughed at. Now what's happening? Intel is buying a market share for itself. That's why Atoms are free or low-priced. They are increasing adoption rate - yes, they're "losing" money, or, to be more correct, they are *investing* it. When Intel's chips muscle out ARM from everywhere but IoT (which is next on Intel's hit list), they'll get back all this money and then some.
Are you going to laugh this time too or maybe it's time to accept reality: Intel *knows* what it's doing and ultimately, things will work out how *Intel* wants it. Not ARM or any of its licensees, not AMD and certainly not Intel haters like you who somehow think they know how Intel should conduct their business better than Intel itself.
Bottom line: Intel is *already* wiping the floor with its competition. It just doesn't realize that yet.