Exactly this. Only morons would expect instant success, even if it is Intel. Just look at how long they dragged around other failed products, should give an indication of how long they are willing to try. Intel-GPUs won't go anywhere anytime soon. Besides, they aren't even that bad. At this point in time, the issue seem to be software, not hardware. The hardware looks great, I mean, it's developed by professionals from the field, and tests showed that with some rather easy and minor tuning (OC A380 testing), they are serious competition at a considerably lower price point especially in DX12 games (the GN interview stated a converted price of 125-135$ for the A3 380). Even the power consumption is set lower than the competition. The cards got potential, they just need to pull their heads out of their butts and get them out already.
However...
Sorry for nitpicking, but it's Druid