rhysiam :
turkey3_scratch :
You should not take me out of context, you are creating a
straw man argument here. I said they did the right thing for their business. And I believe Intel hires some very intelligent financial analysts who also agree with me. Would you agree?
I always find these arguments on tech sites a little out-of-place. If this was a forum for share holders or market traders then absolutely, let's all praise big-business for their profit-maximisation strategies. But we're not (most of us) shareholders, we're tech enthusiasts. Surely what most of us want to see is innovation that opens up the potential for new experiences or new workflows, or progress with aggressive value for money that makes higher performance tiers accessible to a broader array of consumers?
Closed standards, vendors lock-ins and strategically managed drip-feed performance increments might be "good business", but generally speaking they stifle progress and are bad for the tech enthusiasts and bad for consumers.As tech enthusiasts I think we should be calling companies out when they do this, not praising them.
The people who make these arguments are people who don't live in a vacuum and are able to see the whole picture for what it is. Intel spends over 3
billion dollars a quarter on R&D. That money doesn't just fall out of the sky for Intel to use. AMD's quarterly revenue is barely 1/3 that. Intel has 1000's of highly compensated world class engineers who have to design and build the CPU's and chipsets that people here seem to think is some trivial matter. Assuming you have a job, I would think you would want the company you work for to maximize revenue so they can afford to pay you more.
How exactly do you determine that Intel is charging more than they should? Because you don't want to pay X $'s for a 10 core CPU you have no
need for, but simply
want so you can post it in your signature like anyone cares what's in your desktop? Don't decide based on AMD's prices. They haven't had a profitable quarter since 2014. You can see the results of having no R&D budget on the Radeon side of company with the underwhelming Vega that is over a year late and still no where near the performance of a 1080ti. It took Intel hitting a wall years ago, for AMD to catch up on the CPU side. The way GPU performance is increased means there is no such wall forthcoming for Nvidia. If AMD doesn't get their act together immediately, it's going to be a one horse race at the highend for years to come.
All the forum warriors can rant on about how AMD is kicking Intel's ass all over the place, but the fact is, undercutting the competition by 40% for no particular reason is an idiotic business decision. Who only buys a CPU if it is 40% cheaper for similar performance? AMD could have just as well undercut Intel by 25% and sold about the same number of CPU's. They're leaving money on the table that they can afford to leave. AMD needs to turn a profit very soon. If they can't increase R&D expenditures, pay off their long term debt and pay enough top level engineers to compete, then we will all lose going forward. But who cares about that? You're not a stockholder, you're an enthusiast that saved a few hundred bucks on an unneeded CPU today. That's what really matters.