One of the major problems with "disruptive technology" is that a lot of it fails to become economically viable or practical for manufacturing at the time of discovery/invention and resurfaces 10-20 years later when the costs and manufacturing challenge have been overcome. Some of it gets locked behind onerous patents and mostly forgotten until applicable patents expire.
If it's locked down, ignored, or not economically viable, then that' the opposite of disruptive though, isn't it?
I think that in order to be considered disruptive, the technology needs to... disrupt something, or some established market.
The problem with Intel calling themselves disrupted is that they are the big old established power that is there for other companies to try to disrupt.
Cable companies were disrupted by Netflix, publishers were disrupted by online distribution, Big Tobacco was disrupted by vaping. When something truly disruptive comes along, you will know when the big guys either buy it or try to ban it - usually both.
Intel may not own the storage market- and they have a technology that could revolutionize it, but you can see the trickle down effect of their leaders' big-business mentality. They are accustomed to being on top and therefore fear revolution. So the empty and vaguely hypocritical marketing rubs me the wrong way.
But if Intel really does want to be disruptive, they have more reach and resources than almost anybody in the world. So just do it Intel. What are you waiting for?