Yea, I am not sure it is a good idea to make your lower priced cpu look so anemic. Atom in both x86 and android is what Intel needs to really make headway against ARM in tablet/phone space. Seems like Intel is slipping back into the attitude that got them into trouble in the first place, that is focusing too much on high end, high margin devices and neglecting atom. Even if it is a great product, I see Core M more taking market share from Intel's own laptop/ultrabook/convertible sales than making headway against Android/IoS.