In that same article (IIRC) also had the CEO recognizing that a huge driving force in the tech industry were the extreme gaming enthusiasts, recognizing that there was a niche, and one that trickles down. They can't 'have their cake, and eat it too'. By not offering it as a bootable option, they are less likely to get that bit of market share, and have lost ground, maybe permenently, to cheaper, but similarly effective SSD's. I have to immagine that FIO wants to get their share of this lucrative market, particularly having the de facto fastest storage interface. If there are drivers to make it a storage device, you should be able to write bios to at least interperate this as one as well.