45% of Ipad owners are idiots for even caring about ipad 3, clearly showing all they want is the next apple toy on a more cyclical release schedule. Jobs knew this. He knew his fans were all sheep, but he also knew how to control them. 1 year is a pretty standard figure for most people. Renewing something on a yearly basis, even if it's something like computer hardware feels natural to them. They dont quite see it as a rip off since "hey, I do lots of things on a yearly schedule". 7 months is too soon. Not because it's premature from a hardware standpoint, because even 1 year is too soon. But it's too soon for the avg apple idiot to feel comfortable with their yearly upgrade.