fellskrazykayaker
Distinguished
People are getting way off topic is regards to this article. Let's leave aside the PC vs Mac arguments. This is about brand recognition. We're talking about people's association of product image to the technology behind it. Do a simple word association game with your friends. Ask them what the first thing that comes to their mind when you say the following:
Search Engine - Google
Video Game Console - Xbox, PS3, or Wii
Smartphone - Probably iPhone, Droid, or BlackBerry
MP3 Player - Most likely iPod, it's almost become ubiquitous
Computer Operating System - Gotta be Microsoft Windows
Tablet Computer - likely iPad
Office Productivity - Microsoft Office
Online Music Store - iTunes or Amazon
Microsoft could be the leading brand in all these categories but clearly isn't.
Search Engine - Google
Video Game Console - Xbox, PS3, or Wii
Smartphone - Probably iPhone, Droid, or BlackBerry
MP3 Player - Most likely iPod, it's almost become ubiquitous
Computer Operating System - Gotta be Microsoft Windows
Tablet Computer - likely iPad
Office Productivity - Microsoft Office
Online Music Store - iTunes or Amazon
Microsoft could be the leading brand in all these categories but clearly isn't.