Inno3d, Gainward, Palit and Powercolor aren't exactly a lesser known brand. They are apparently a household name across the UK, Europe and Asia. For a long time KFA2 was actually a Galax( y ) brand in another region.
I'm located in the APAC region, so we're at the mercy of the distributors that are entrenched in our country. The other thing was how the pandemic threw spanners in every possible avenue making RMA's a real PITA apart from the mining situation down here(limited scope of warranty, reduced to months, illegally brought in cards that were sold like cupcakes and a couple of other shady things).