yeah most hold on to that idea pretty fiercly, taht p4's are the only choice for encoding, but it just isnt true, while in gaming, it is basically amd that rules, the exception being quake.
back to the intel focus. now im not sayign they arent working on cpus, i know they are, but i just dont think they are trying to PUSH just the chip anymore. look at centrino, or the granstdale or alderwood type motherbaord solutions. centrino doesnt push any certain cpu, since both celeron m and pentium m work in that. most ppl think centrino is the processor. Im sure they still want ppl to go for the pentium name, but i dont think they are wweighing as heavily on pure speed or pure highest performance available for the cpu, they are looking to market an all in one solution. They pretty much ignore amd's exsitance sometimes whne ti comes to bringing out new solutions. i mean you never hear them mention amd in any marketing they might do, specifically commercials or the like, for instance comparing the 'other brand'. Intel just assume its no count and decided to instead make everyone think amd didnt exist or were in no way even useful to them. to a pooint this has worked for years, there are still alot of ppl that have heard little or nothing about amd. Ive evne noticed some new pc commercials that dont mention mhz once, the simply saying 'using the high performance p4 processor' or soemthing similar. Im sure it wont be long before that makes its way into every place p4's are sold. I could see intel trying thier hands at an all in one solution, all from intel , in the form of a CE device or a sff pc something like a shuttle pc. Intel has the capitol, so they could pull that off. Amd on the other hand, relies on 3rd parties for platforms and innovation, which isnt such a bad thing, whether it is only because they couldnt afford it or dont see it as a good choice, is up for debate.
Im not trying to say intel made a bad move, it oculd really work out for them, i dont think they really care if they have the fastest processor in overall performance, as long as they can either market their systems in a way that muddies the water and cuts out the competition, or make enough money that it doesnt matter in the long term. I think intel couldnt care less about the online community, they may cater to it, but if they are making plenty of money without them, and without having to actually put out performance, they will do it.
Now im talking about the desktop mainstream area, none of this applies to servers and more high end areas. but in thier main money making area, as long as they have places like dell, they couldnt care less if they drop 20 fps on games.