[citation][nom]bison88[/nom]No, it's just marketing BS like 1,000,000:1 contrast ratios and the like, or reverse whatever they're doing now all it is, is meant to confuse customers and sucker them into looking at the numbers w/ bigger = better.[/citation]
Interestingly enough, this is the one case where you're wrong. The ridiculous dynamic contrast ratios advertised by LCDs are 100% marketing BS, and there is not really any difference between the ones advertising 10k:1 and 500k:1. However, since this is OLED, the black areas of the screen genuinely are black, with zero light emission. This gives an effectively infinite contrast ratio, and it doesn't even need any marketing BS to do it.