What do you mean, less tech inside? From what i'm seeing in iphones they have one of the best CPUs in their market, the SD845 is at the low end of this category, while only the Exynos and the Kirin CPUs come close to the A12 CPUs. Is it because RAM on iphones? How come an older iphone is faster than a high end android phone or at the same pace from this year. On macs, you have by default nvme drives and those "Retina" resolutions, which no other laptop have at a lower price, unless you go head to head or close at that price. For materials, they went with aluminium, this time recycled 100% aluminium, see the iphones from this year, a lot more materials are from recycled sources. Personally, I'll always go with a Thinkpad, i've used them in the past and no matter the price and HW the overall product is top notch. From what i've seen with this keynote and the one from September, people just like to hate the company, with no regards to what it is, what's in it etc. Yes, the macs are expensive, and you can't upgrade them after you buy them, but coupled with the SW it delivers a great package. You have to understand, without the SW optimizations that will take full advantage of your resources, the HW is meaningless.