aquielisunari :
They then create a different ad to circumvent Joe Nerd's blocker. Nerd changes their blocker. And on and on and on. No wonder they have to be as intrusive as possible to get their ads viewed and then possibly clicked. Nope.
Changing the way ads get delivered to get around ad-blockers is one thing, intrusive ads are another. Few things motivate people to use ad-blockers more than obnoxious ads. I started using adblock after a page I had left open auto-played a video ad with audio that woke me up at 2-3AM. When websites started finding ways around adblock, I added noscript and a redirect trap.
BTW, the main reason obnoxious ad placement is becoming so rampant is because advertisers are willing to pay more to place those types of ads in those in-your-face location that break many people's desire to visit the site. I have seen THG with adblock off and I would quit visiting the site altogether if I had to put up with that.