They couldn't have been more incoherent if they wanted to. This is the Microsoft that removed the possibility to bypass the Metro start screen in Windows 8 (required making a file and putting it on the task scheduler), making you have to pass through it every single time before going to the desktop. Sure, they want you to look at tiles every single time you boot your computer and hopefully buy something from the store.
Ironic that it 's third parties like the ones that make Classic Shell that put the Start Menu back as an option. Don't take credit for "personalized computing", Microsoft, it's third parties that are giving people more possibilities to customize their work environment as they want.