[citation][nom]abbadon_34[/nom]the pictures has a wall of tv's, or monitors I assume, but who's? What are they selling besides their own Surface tablet? They don't do hardware.[/citation]
They can let people try different software made by Micro$oft like Windows 8, they can let people try Xbox 360s and Kinect, give guides or tutorials to people new to their products and they can also sell accessories from different companies like Apple does in Apple stores and they can sell laptops, ultrabooks and maybe desktops already configured for the user.