one thing you'll notice is the squareness of it, meaning there is no need to rotate the device... other than that, i could type using keys on the back of something, the labels on my keys have long since worn off, but i'm pretty sure the majority of 'touch' typists couldn't... while apple appeals to grandma, something like this would only appeal to the savvy... one issue i see is when setting the device down, would it accidentally hit keys? idk, but i'm all for changing the keyboard layout... change is good...