Microsoft should just give a free Surface RT to every CEO, make sure it has well built integration to the backend IT email services, and ability to shows PowerPoint slides easily, make it easy to sync Office documents (as is, the CEO will not even need to know where the file has been saved to). And instead of showing dancing college kids in the advertisements, show how easy it is to access company emails and documents created in a Office environment.
Then for the CEO's children, the advertisement should show how much funs you can have with the games in RT. Show smiling children in the advertisement playing Angry Birds Star Wars, not nerdy dancing college kids.